In implementing this strategy, Jordan Telecom Group has adopted a three-year transformation program known as NExT. NExT is an international program that is being adopted by all France Telecom Group affiliates worldwide to achieve their strategic objectives. The vision of NExT is to offer customers a New Experience in Telecom services (NExT), giving them access to a new generation of telecoms services that will change their everyday life.

Jordan Telecom Group takes on NExT program’s vision to create a transformation framework that addresses the unique and valuable Jordanian culture and the Group’s position in the region. The Project also provides a platform for Jordan Telecom Group to achieve its strategic objectives in terms of transformation, growth and competencies.

The key objectives of NExT are:

• A sustainable growth: To drive mobile usage to build market share and value, and through ADSL boost the fixed growth, while maintaining a high ‘quality of service’ standard
• A successful transformation: To boost the deployment of the integrated operator process in moving from a technically and technology-oriented company toward a service-oriented company
• An efficient Marketing and Sales organization: To unify the relationship with all customers in terms of products, services, customer care and distribution, plus reduce the ‘time to market’ of services within the marketing processes and building competitive advantage through differentiation
• A convergent IT and Network: To develop common solutions and strategies to reinforce the synergies between fixed and mobile networks,
• act: To develop competencies of existing and future workforce that support the move the dynamics of bring an integrated service provider