Orange launches its first mobile offer in the Jordanian market

(Amman, 19th August, 2007): Jordan Telecom Group (JTG) has introduced to the local market its first Orange mobile offer targeting both Pay As You Go and Pay Monthly customers.

On 12th August, JTG became a fully fledged Orange branded Group after the transformation of its GSM business unit MobileCom into Orange.

“Our full adoption of Orange leads us to a new era in the history of the Jordan Telecom Group.  With Orange we place Jordan on the forefront of regional telecom services, marking a slot for it on the international telecom map. This statement embodies the delivery of world class innovative services in Jordan, in itself an opener of new horizons of quality, diversity and originality,” said JTG Chief Executive Officer Mickael Ghossien.

“Star Offer” gives cost control features of pay as you go offers as well as the flexibility and continuous connectivity of the pay monthly offers with very competitive monthly fees, new features for friends and family numbers, preferred local and international tariffs, in addition to exceptional handset subsidies and 20 free internet dial up hours per month.

“This is the beginning of a string of offers that our customers shall enjoy. “Star Offer” targets our customers, making it easier for them to enjoy the new features of this offer, and to facilitate their maintaining contact with their loved ones not only through the mobile but also with internet.  Orange serves its customers wherever they are by matching excellence and exciting brilliant ideas, that is not available elsewhere,” Vice President / JTG CEO Mobile Business Unit Majd Shweikeh said.

The global reputation that Orange manifests has been earned on a background of service excellence, both in terms of quality and innovation.  In Jordan, Orange shall continue to provide the market with the same standard of service it is well famed to introduce in global telecom markets.

“Orange mobile relays the technology it evolved over the years and continues to develop. Our customers in Jordan shall benefit from the outcome of years of experience that yielded superb results and millions of satisfied customers,” said Chief Marketing Officer JeanMichel Chanut.

- Ends -

About Orange:
Orange is the key brand of France Telecom Group, one of the world's leading telecommunications operators with over 153 million customers in 220 countries worldwide.

In June 2006, as part of France Telecom Group's integrated operator strategy to deliver simple convergent products, Orange became the single brand for mobile, internet and TV offers in France, the United Kingdom, the Netherlands and Spain, strengthening Orange's position as the number two mobile and internet services brand in Europe. In addition, Orange Business Services became the new banner for business communications solutions and services.

Since its launch in 1994 in the UK market, Orange has been synonymous with making mobile communications an intuitive part of everyday life. Today the home of Orange has become Paris following their acquisition by France Telecom in August 2000.  However, Orange is widely perceived as a global international brand stretching across the world.

In 2007, Orange was launched in Jordan through Jordan Telecom Group (JTG), providing integrated fixed, mobile, internet and content services.

About France Telecom:
France Telecom, one of the principal world telecommunications operators, had almost 160 million customers in five continents (220 countries or territories) as of December 31, 2006, out which two thirds are under the Orange brand. In 2006, the Group achieved consolidated revenues of 51.7 billion euros. Launched in June 2005, the NExT program (New Experience in Telecommunications) is enabling the Group to continue its conversion as an integrated operator in order to make France Telecom the operator of reference for the new telecommunications services in Europe.

Since June 2006, Orange became the Group's single brand for the Internet, television and wireless telephony in France, the United Kingdom the Netherlands and in Spain, and Orange Business Services became the brand for the services offered to business worldwide. France Telecom is the second largest wireless operator and Internet access provider in Europe and among the world leaders in telecommunications services for multinational companies.
France Telecom (NYSE:FTE) is listed on the Eurolist market of Euronext Paris and on the New York Stock Exchange.

About Jordan Telecom Group:
In 2000, France Telecom entered as a strategic partner and gradually increased its share in Jordan Telecom until it acquired 51% of shares to become the majority shareholder.

Jordan Telecom was first established in 1971 under the name "Telecommunications Corporation," which was then totally owned by the Jordanian government.  In 1997 the corporation was privatized and became known as the Telecommunications Company, providing fixed line services.

Jordan Telecom Group decision was proclaimed in 2006 to integrate the fixed retail business unit, the mobile business unit, the internet and data business unit, the content business unit, and the wholesale business unit to be one giant integrated operator in Jordan.

The Jordan Group now serves more than 2.3 million subscribers with appropriate communication technologies, at affordable prices, and world-class service. The Jordan Telecom Group has started adopting mid of this year the Orange brand name for its services as part of a strategic plan aimed at providing the local market with world class services and products where it introduced its first milestone with the re-branding of Wanadoo; the Group’s internet and data services business unit, into Orange, and then moved to the next phase by re-branding the fixed line services and finally the re-branding of its GSM operator into Orange.